As businesses increasingly rely on internet marketing for their products and services, staying updated with evolving technologies and strategies is crucial. This program educates participants in the effective techniques businesses use to enhance their virtual advertising efficiency. Students will gain practical insights into building and marketing brands, with real-world examples of successful web marketing strategies. They will also learn essential software skills including WordPress, PHP Fox, Weebly, Standout, Conversion Bot, HTML, and more. Beyond fundamentals, students will delve into the marketing process, covering planning, execution, pricing, promotion, distribution, and fostering long-term customer relationships. Entertainment companies offer 15 real-world internet properties for hands-on learning opportunities.

Responsibilities:

• E-Commerce, MySQL, and search engine optimization.
• Desktop publishing and design production.
• Creation and implementation of banner ad programs.
• Development of presentations for potential clients.
• Management of existing internet properties.
• Promotion and marketing on the internet.

Requirements:

• Current undergraduate majoring in website design, social media, journalism, publishing, or related fields.
• Teamwork skills.
• Goal-oriented mindset.
• Effective communication between management and staff.
• Assistance in managing publishing software.
• Support in the management, research, communication, and coordination of installations.
• Assistance during events and receptions.
• Maintenance of website, blog, and social media network presence.