Position: Chief Marketing Officer

Company: Sour Dog Media

Description:

Sour Dog Media is a pioneering media company dedicated to producing innovative and captivating content across various platforms. We pride ourselves on our ability to engage audiences and drive brand loyalty for our clients. As we continue to grow, we are seeking an experienced Chief Marketing Officer (CMO) to lead our marketing efforts, strengthen our relationships with key stakeholders, and drive revenue growth.

Position Overview:
The Chief Marketing Officer (CMO) will be responsible for developing and executing strategic marketing initiatives to maximize revenue potential and achieve sales objectives. This role requires a seasoned professional with extensive experience in the advertising industry, including working with agencies, Fortune 500 companies, corporate sales, and sponsorships. The ideal candidate will possess exceptional communication and organizational skills, a strong work ethic, and an entrepreneurial spirit. This is a commission-only position with significant earning potential for high performers.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to drive advertising and sponsorship sales.
• Strengthen and expand relationships with Sour Dog Media’s stakeholders, including advertisers, agencies, and corporate clients.
• Identify and prioritize new business opportunities, leveraging telemarketing, social media, and data mining techniques.
• Create and deliver persuasive sales presentations using market trends, case studies, and campaign performance statistics.
• Guide Sour Dog Media’s overall approach and focus in the advertising vertical, recognizing opportunities for innovative strategies.
• Develop and implement best practices for client interaction, sales, and services within the advertising industry.
• Manage data related to the consumption of Sour Dog Media’s products and services, ensuring accurate tracking and reporting.
• Establish metrics to measure the growth and performance of the sales team, providing regular reports to senior management.
• Ensure that clients receive the highest level of sales and operational customer service.
• Exceed sales, pricing, and yield goals for yourself and your team, driving high performance and results.

Qualifications:

• Extensive experience in the advertising industry, with a strong understanding of advertising and sponsorship sales.
• Proven track record of achieving high sales performance and revenue growth.
• Exceptional communication, presentation, and negotiation skills.
• Strong organizational and time management skills, with the ability to manage multiple priorities.
• Entrepreneurial spirit, self-motivation, and a positive attitude.
• Experience with telemarketing, social media, and data mining.
• Ability to work independently from a home office and thrive in a fast-paced, dynamic environment.
• Strong analytical skills and the ability to create and deliver data-driven sales presentations.
• Experience in managing and mentoring sales teams.
• Availability to work from home, with leads provided.

Benefits:

• Commission-based compensation.
• Incentive Stock Options.
• 401K plan.
• Medical savings plan.
• Work from home with provided email, telephone, CRM, marketing materials, and training.
• Opportunity available for sales associates unemployed for more than six (6) months with the availability to work from home.